Attendees at IRCE 2019 can look to technology to help them boost customer engagement and sales.

  • “Technology is changing at break-neck speed, and competition among retailers to grab and hold their share of sales is moving at a similar pace.
  • For instance, Ken Natori, president of women’s fashion and home furnishings merchant Natori, and John Wood, founder and CEO of US Wellness Meats, will explain how AI has helped them streamline their marketing operations with minimal human involvement.
  • global retail technology spending is expected to grow 3.6% to nearly $203.6 billion this year, according to a recent Gartner
  • Marta Dalton, global director of ecommerce at consumer packaged goods giant Unilever, will explain how the company built and organized multiple marketing technologies—the marketing stack. Dalton will share tips on how to select and evaluate technology”

https://www.digitalcommerce360.com/2019/06/04/gaining-an-edge/

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