Why marketers are struggling to adopt AI

  1. “Marketers do not know what AI can do for them
  1. To be effective, AI requires data which marketers do not have
  1. Marketers lack the skills to manage AI projects
  1. Marketers need to better understand how AI adds value to the business”

https://econsultancy.com/why-marketers-are-struggling-to-adopt-ai/

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