“TechCrunch noticed that Walmart is now taking on services like Instacart, Shipt, and Amazon Prime Now with its own grocery delivery subscription service called “Delivery Unlimited.”
The $98 annual price point makes Delivery Unlimited competitive since Shipt charges $99 for a similar service and Target also recently announced that Shipt shoppers can pay a per-order fee of $9.99. And Instacart dropped the annual fee to $99 late last year. Amazon Prime Now still has the highest price at $119 per year.”
