Amazon Ad Revenue Estimated To Reach $40 Billion By 2023, As AI Increases Ad Prices

  • “Juniper research forecasts Amazon’s advertising revenue will reach $40 billion by 2023 — up 470% since 2018, driven by artificial intelligence and machine learning.
  • Overall, Juniper forecasts total ad spend on digital advertising will reach $520 billion by 2023, up from $294 billion this year
  • Amazon already dominates the U.S. ecommerce marketplace, which will surpass $129 billion this year, according to eMarketer. That means Amazon will take 20% of all U.S. retail ecommerce sales in 2019.”

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