- “There are various applications of artificial intelligence in banking. For example, already a growing number of start-ups, such as Trussle and Habito in the UK, that are looking to use machine learning algorithms to help customers find the best mortgage product on the market.
- By allowing consumers to have more time and contact to discuss complex personal financial management queries – which chatbots cannot answer – with their bank and portfolio managers banks will be perceived as a trusted and credible source of financial advice.”
By Antonella Comes, CMO, Auriga