Rise of the machines: How AI is changing unified communications

  • “One measure is found in WhatsApp messaging volumes, which have risen exponentially, from one billion a day in 2011 to 65 billion a day by mid-2018.
  • There are now more than five billion registered users for messaging platforms worldwide, with WhatsApp and Facebook Messenger the most used.
  • ‘social listening is one area where AI is impacting things, enabling companies to be more targeted and responsive to customers.’
  • Through machine learning, we have helped to identify a new segment of customers that the retailer has not yet engaged with…The outcome? A 68% increase in sales and a 45% decrease in acquisition cost.”


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