- “Shopping apps are big business. Research from Apptopia shows that downloads of shopping apps reached 5.70 billion in 2018, up 9.3% over 2017.
- What’s more, these users stick around: 48% of consumers still use an ecommerce app one month after its initial download, compared to an average retention rate of 43% across verticals.
How do bots affect ecommerce apps?
- Swooping up high-demand products
- Staging log-in attacks
- Skewing analytics metrics”
Paul H. Müller, o-founder and chief technology officer, Adjust
Adjust – https://www.adjust.com