How in-app bot fraud ruins the online shopping experience

  • “Shopping apps are big business. Research from Apptopia shows that downloads of shopping apps reached 5.70 billion in 2018, up 9.3% over 2017.
  • What’s more, these users stick around: 48% of consumers still use an ecommerce app one month after its initial download, compared to an average retention rate of 43% across verticals.

How do bots affect ecommerce apps?

  1. Swooping up high-demand products
  2. Staging log-in attacks
  3. Skewing analytics metrics”

https://www.google.com/amp/s/www.digitalcommerce360.com/2019/07/07/how-in-app-bot-fraud-ruins-the-online-shopping-experience/amp/


Paul H. Müller, o-founder and chief technology officer, Adjust

http://linkedin.com/in/paul1


Adjust – https://www.adjust.com

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