How AI Lets Retailers Like H&M Hyper-Personalize Their Ecommerce Experience

The North Face

“The popular outerwear brand has a chatbot on its website that recommends relevant products. Using mobile-optimized AI, it narrows down items based on a customer’s needs, which it determines based on a series of questions. At the end, only the most suitable items will be suggested for purchase.”

https://www.psfk.com/2019/07/guided-recommendations-retailers-ai.html

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