AI And A Consumer’s Curated Path To Purchase

  • “Narrowly speaking, the only way to appeal to consumers in this very fast ecosystem is to better understand them and leverage that understanding into a more personalized experience.
  • That AI-enhanced customer understanding allows the marketplace to ramp up its personalization efforts, said Saraf — but it is just one of about five areas where investing heavily (and properly) in AI can be a game-changer.”

Yapstone –

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