AI And A Consumer’s Curated Path To Purchase

http://linkedin.com/in/sanjay-saraf-1562b32

  • “Narrowly speaking, the only way to appeal to consumers in this very fast ecosystem is to better understand them and leverage that understanding into a more personalized experience.
  • That AI-enhanced customer understanding allows the marketplace to ramp up its personalization efforts, said Saraf — but it is just one of about five areas where investing heavily (and properly) in AI can be a game-changer.”

https://www.google.com/amp/s/www.pymnts.com/news/artificial-intelligence/2019/ai-and-consumers-curated-path-to-purchase/amp/


Yapstone – https://www.yapstone.com

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