AI, Machine Learning Are Helping Retailers Spot Flaws in the Customer Experience

  • “More than a quarter (29%) of respondents said they use artificial intelligence (AI) to help streamline customer experiences, per Isobar.
  • The biggest flaws that go unnoticed are the ones that are micro-affecting conversion rates. It might only be about a 2% impact on your business—and your business typically fluctuates 5% to 10% on any given day—so these microbugs on your site can be hard to find.
  • About 25% of the issues that we have found across retailers we work with have been payment integration.”

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