Dable unveiled the personalized product recommendation solution ‘Karamel.ai’ at EEC 2019

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“Allan Ronny Dengah, Global Business Manager of Dable Indonesia, said “‘Karamel.ai’ is effective in increasing e-commerce sales and lowering users’ departure from the website by recommending products based on user’s interests on e-commerce websites in which users’ conversion is caused. In the case of a Korean duty-free shop, sales rose more than 7% after applying ‘Karamel.ai’. The CTR (Click Through Ratio) is more than five times higher than the ‘popular product recommendation’ on many e-commerce websites, and has reduced user departure.”

https://finance.yahoo.com/news/dable-unveiled-personalized-product-recommendation-014500378.html

 

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