RBC focuses on digital products as mobile adoption spikes

Dave McKay, CEO Royal Bank of Canada

  • “active mobile users have increased 17% from 3.7 million to 4.3 million since the same time last year. 
  • active digital users have increased 8% from about 6.6 million to 7.1 million
  • Almost nine out of every 10 financial transactions are now self-serve for RBC
  • RBC launched the NOMI digital personal finance insights tool two years ago with the help of the artificial intelligence technology company Personetics.”


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