“One interesting way in which AI is being applied to sales is by helping to match the right prospects with the correct salesperson” https://www.google.com/amp/s/www.forbes.com/sites/cognitiveworld/2019/08/02/how-ai-enhances-sales/amp/
Month: August 2019
AI bringing brains to your banking as digital revolution gathers speed
“Neobanks will be able to spot your providers in your direct debits, let you know how much you would save if you switched providers and then offer a single-click switch,” he said. “This is very powerful functionality that has the potential to change the way consumers compare, select and change providers not just across the…
Facebook is funding brain experiments to create a device that reads your mind
“Today, some of that research was described in a scientific paper from the University of California, San Francisco, where researchers have been developing “speech decoders” able to determine what people are trying to say by analyzing their brain signals. Facebook has plans to demonstrate a prototype portable system by the end of the year, although…
Ad copy written with AI outperformed human-written copy
“Which ad copy for a banking service is more effective? A) Access cash from the equity in your home. or B) It’s true—You can unlock cash from the equity in your home.” Check out the full post for the answer… https://www.google.com/amp/s/boingboing.net/2019/08/01/ad-copy-written-with-ai-outper.html/amp
IN THE AGE OF AI, CMOS STILL NEED TO TAKE RISKS
“Take for example Cheetos. A few years back, Cheetos announced a gift collection ecommerce site timed with traditional retail holiday promotions. The site sold pretty much everything but the popular snack, from cologne and branded leggings to bronzer and a $20,000 jewelry set. No AI parsing through Cheetos marketing data sets would ever tell their…