How S’well uses Curalate to drive sales with AI + user-generated content

  • “85% of users indicating that UGC is more trustworthy than branded content
  • ‘Revenue has increased,’ says Shah. ‘We’ve seen more engagement on the website as well. I look at the revenue as a key success metric and it’s very healthy for us.’
  • Curalate makes images ‘shoppable’ by enabling users to see exactly what product is featured in a given image and providing a link back to the product page on a retailer’s website.
  • Curalate’s technology uses a combination of AI learning which recognizes products in an image along with human review and curation.

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