Coming soon: Netflix-style nudges that reward retail bank customers

  • “Banks are exploiting artificial intelligence to target individuals with products and third-party rewards based on their specific needs and tastes,
  • In July, Germany’s N26, a digital bank, relaunched its premium account to focus more on personalisation, and now includes discounts with third parties such as flexible workspace provider WeWork”

https://www.ft.com/content/15a5126e-b907-11e9-8a88-aa6628ac896c

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