Chatbots Can Make as Many Sales as Humans

  • “Chatbots can match the performance of proficient human salespeople—or outperform inexperienced ones fourfold—but only when customers are unaware they are conversing with artificial intelligence.
  • They found that the customers tended to grow curt when informed upfront of the bot’s presence, and that such disclosures led to an 80% drop in sales.
  • The paper raises a moral dilemma for businesses looking to deploy chatbots.”

https://www.adweek.com/digital/chatbots-can-make-as-many-sales-as-humans/

Illustration: Trent Joaquin; Source: Pixabay

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