Google Will Use AI To Determine Where, How Often Site Visitors See Ads Across Its Network

“Google has introduced technology, built on artificial intelligence, that estimates how likely it is that visitors will land on publisher sites that serve the same ad through Google Ad Manager — without revealing any data through third-party cookies.

This is a way for advertisers to manage ad frequency in Display & Video 360, a programmatic ad campaign management platform, and is intended to reduce the number of times the ad is served to a specific consumer without collecting data and compromising their privacy.”

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