How To: Stay 1 step ahead of the online holiday shopping crunch | How To | Retail Customer Experience

“Black Friday 2018 did not disappoint, pulling in $6.22 billion in online sales — up 23.6% from 2017 and setting “a new high,” according to Adobe Analytics. The Friday after Thanksgiving 2018 was also the first day in history to see more than $2 billion in sales come from smartphones.

How then can companies avoid online pitfalls and prepare for busy digital shopping days? Here are nine tips to stay one step ahead:

1. Prepare e-commerce systems to handle the charge

2. Keep inventory up to date

3. Double down on the mobile experience…

4. …For your “brick-and-mortar” sales as well

5. Leverage social content

6. Anticipate shoppers’ wishes

7. Don’t just analyze purchases — analyze search!

8. Be flexible with merchandising

9. Turn first-time holiday shoppers into engaged customers”

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