How to Future-Proof Your eCommerce Site for the Millennial Customer

  • “According to a 2019 study from CouponFollow, millennials now make 60% of all purchases online, up from 47% in 2017.
  • 45% of millennials are using voice assistants while shopping online.
  • Most common gripes with online shopping and the responses are telling:
    • 40%: Lack of product information and / or reviews
    • 28%: The website is too slow or has errors
    • 18%: It’s hard to navigate the site and find what I’m looking for
    • 14%: The online checkout is frustrating to use”

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