- “According to a 2019 study from CouponFollow, millennials now make 60% of all purchases online, up from 47% in 2017.
- 45% of millennials are using voice assistants while shopping online.
Most common gripes with online shopping and the responses are telling:
- 40%: Lack of product information and / or reviews
- 28%: The website is too slow or has errors
- 18%: It’s hard to navigate the site and find what I’m looking for
- 14%: The online checkout is frustrating to use”
https://www.google.com/amp/s/www.business2community.com/ecommerce/how-to-future-proof-your-ecommerce-site-for-the-millennial-customer-02252758/amp
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