- “According to a 2019 study from CouponFollow, millennials now make 60% of all purchases online, up from 47% in 2017.
Most common gripes with online shopping and the responses are telling:
- 45% of millennials are using voice assistants while shopping online.
- 40%: Lack of product information and / or reviews
- 28%: The website is too slow or has errors
- 18%: It’s hard to navigate the site and find what I’m looking for
- 14%: The online checkout is frustrating to use”