- “Earlier this month, Google unveiled the new Google Shopping experience in the US,
So how does Google create this personalised shopping experience?
- People turn to Amazon when they know what they want to buy but they head to Google when they want inspiration – and this could be Google’s biggest strength.
- only 22% of consumers are satisfied with the amount of personalisation e-commerce brands offer.
- Product recommendations
- Price tracking
- Local product searches
- Instant purchases”