KOHL’S CALLS ON AI TO HELP POWER THROUGH HOLIDAY SEASON

  • “As it navigates against a bevy of competitors this holiday season, Kohl’s is turning to machine learning to help it power through. The Menomonee Falls, Wisconsin-based retailer is working to incorporate artificial intelligence into its digital media buying
  • Kohl’s is not the only marketer leaning more heavily on AI. Earlier this year, Chase announced a five-year deal with Persado, a company that applies AI to marketing creative copy, following a successful three-year test.”

https://adage.com/article/cmo-strategy/kohls-calls-ai-help-power-through-holiday-season/2213221

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