“HubSpot research found that 80% of consumers would stop doing business with a company because of a poor customer experience.
Here are 5 key lessons ecommerce retailers can learn from Retailer B’s mistakes to ensure that they have a solid customer experience strategy in place for Black Friday and Cyber Monday.
- Don’t skimp on infrastructure
- Optimise the user experience
- Take a long, hard look at order fulfillment
- Prepare customer service staff
- Make automation your friend”
