- “Vijay Sankaran, chief information officer at TD Ameritrade Holding Corp., is betting that artificial intelligence-powered customer service and personalization will help it stand out from competitors.
- The Omaha, Neb.-based brokerage firm, which has about 12 million client accounts, is using AI to drive customized experiences for investors. “We want to be more of a Netflix-style or Spotify-style personalization engine for digital investing,”
- The eight-person team is now working on an AI engine called “voice of the customer analytics,” which builds on AI-based text and voice chatbots the company launched in 2017.
- In 2021, AI augmentation is expected to generate $2.9 trillion in business value, up from $1.6 trillion this year, according to Gartner.”
TD Ameritrade CIO Vijay Sankaran
