TD Ameritrade Beefs Up Personalization With AI

  • “Vijay Sankaran, chief information officer at TD Ameritrade Holding Corp., is betting that artificial intelligence-powered customer service and personalization will help it stand out from competitors.
  • The Omaha, Neb.-based brokerage firm, which has about 12 million client accounts, is using AI to drive customized experiences for investors. “We want to be more of a Netflix-style or Spotify-style personalization engine for digital investing,”
  • The eight-person team is now working on an AI engine called “voice of the customer analytics,” which builds on AI-based text and voice chatbots the company launched in 2017.
  • In 2021, AI augmentation is expected to generate $2.9 trillion in business value, up from $1.6 trillion this year, according to Gartner.”

https://www.google.com/amp/s/www.wsj.com/amp/articles/td-ameritrade-beefs-up-personalization-with-ai-11574115074


TD Ameritrade CIO Vijay Sankaran

http://linkedin.com/in/vijay-sankaran-762a9

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