Sephora, Kiehl’s, Vichy and Bobbi Brown are using ‘virtual advisors’ to drive ecommerce

  • “In 2018, Gevelber shared that “over the past two years, mobile searches with the qualifier ‘for me’ have grown over 60 percent … Finding what we want and need in this world of infinite choices can be a challenge.”
  • Skincare marketers have identified this trend and have started to leverage AI to provide personalized advice and expertise to their consumers.
  • The initial Vichy deployment generated over four minutes of engagement per interaction, an average of six unique insights and a 35 percent increase in average revenue per user, compared to the traditional e-commerce website.”


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