How AI is Uncovering Hidden Treasures in Online Conversion & Revenue Growth

Adding in AI Muscle

  • “Retailers can now use the power of AI and data-driven insights from online customer behavior to define that optimal experience today as well as in the future.
  • In order to keep up with this ever-transforming marketplace, companies will need to move beyond simple A/B testing and embrace continuous full-funnel optimization, which monitors, analyzes, and optimizes the online customer experience on an ongoing basis.
  • Due to the number of variables and changing conditions involved, this process is designed and ideal for machines — namely AI — able to handle data at scale and empower creative teams to constantly test their newest and brightest ideas.”

https://insidebigdata.com/2019/12/02/how-ai-is-uncovering-hidden-treasures-in-online-conversion-revenue-growth/

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