- “The online quiz starts out innocently enough. Enter gender and age. But soon, you’re being asked some pretty personal questions: Does the person you’re thinking about have a short temper? Like to be the center of attention? Act without thinking?
- Welcome to the weird world where artificial intelligence meets online gift giving. The quiz was made by Israeli startup Findodo to help gift-givers pick the perfect present.
- Melamed wouldn’t say how many test users bought an item. But he says that Findodo’s conversion rate –the number of visitors converted into paying customers – is 4.6 times the 1.85% industry average for online gift giving. (The gift return rate is 17.5%, in case you were wondering.)”
Prof. Tsachi Ein-Dor