How ICICI Pru Life is leveraging on AI to offer personalised products to customers

  • “Going forward, ICICI Prudential Life plans to deploy ‘nudge engines’ and start giving instant pre-approved sum assured offers.
  • ‘Millennials are unwilling to wait. They want instant gratification. You will see new age technologies like facial recognition coming to mainstream and becoming the norm,'”

Puneet Nanda, Deputy MD

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