- “For a country with the second-highest base of internet users in the world, India surprisingly falls behind when it comes to the percentage of people who shop online. Today, just 10 percent of the 500 million active internet users in India shop online
- Kirana (mom-and-pop) stores form 88 percent of India’s retail universe and the motto will be embracing them instead of fighting it out.”
Illustration: Smaeer Pawar
Hari Menon
Co-Founder & CEO
BigBasket