“How can AI Enhance Personalization in Banking?
- By creating individual social ratings
- By diving deeper into customer information
- By providing new insights and perspectives
- By building an emotional connect
Real-time, digital customer experiences can add value to the bank as well as the customer. If banks are able to collect and harness data, provided by these technologies, to personalize their offers and services, it can go a long way in increasing their brand loyalty and encouraging repeat business. Financial organizations that are able to deliver true end-to-end personalization enjoy a significant competitive advantage, and implementing AI seems to be the way to get there.”