How SMEs can emulate the success of Amazon through ecommerce personalisation

“So much so that it was recently reported that they (Amazon) have more than a 30% share of the UK’s ecommerce market.

Here are just a few of the practices of Amazon which can be emulated by SMEs through investment in an ecommerce personalisation platform.

  • Personal references – ‘Hello John’
  • Recently viewed – link to their recent browsing history
  • Intelligent search – predict what products their customers are searching for as soon as a letter is typed
  • Recommenders – recommend other products
  • Product Recommendation Types – bundling recommendations into many different types
  • Cross selling and upselling – suggests additional purchases”

How SMEs can emulate the success of Amazon through ecommerce personalisation

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