Online Grocery Tees Up A Post-Crisis Market

  • “According to data from Rakuten Intelligence, online grocery rose dramatically from March 12 through March 15, compared to 2019. The dollar value of orders from full-assortment grocery merchants during that period — for buy online, pickup in store (BOPIS) as well as home delivery, went up 210 percent.
  • The number of orders grew 151 percent. For the period of Jan. 1 through March 15, sales increased 61.3 percent and the number of orders rose 57.6 percent by the same comparison.
  • An analysis from eMarketer concurs. Before the coronavirus crisis it forecast U.S. food and beverage eCommerce sales to rise 23.4 percent to $32.22 billion this year. According to TABS Analytics, 2019 was a year of growth for online grocery retail. Overall penetration among U.S. internet users jumped from 38 percent in 2018 to 56 percent in 2019, while the percentage of those who regularly ordered groceries online spiked from 17 percent to 37 percent.”

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