Royal College of Art students to develop AI banking apps that help vulnerable customers

  • “The aim of the course is for the students to develop cutting-edge AI-enabled apps that will help vulnerable banking customers better manage their finances and navigate the complex financial services industry.
  • The students conducted face-to-face interviews with people categorised as vulnerable, to ensure a human-centred approach to the AI solutions they created.
  • They also covered a wide range of vulnerability use cases and value propositions, including:
  • A preventive service that applies consumer gamification and incentives to nudge users towards positive behavioural changes. The service is designed to use Rainbird to generate a “wellbeing score” that helps banks recognise those who need extra support.”

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