Online Apparel Catches Fire

  • “The March 27 cut of the PYMNTS survey found 19.1 percent of consumers had shifted their purchase to online retail. Couple that with 11.1 percent of respondents shopping somewhat or much more than the March 17 survey and the evidence of a comeback was easier to see.
  • Vogue Business was among the outlets picking up on the surge. It reported that new users for fashion try-on app Forma have been doubling each week. Its users are spending more than 50 percent more time on it compared to pre-crisis levels.
  • Drest, the six-month-old fashion gaming app that lets users style digital models, is seeing a 50 percent month-over-month increase in downloads and in Italy, it saw a 400 percent spike during the first week in April.”

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