Brands use chatbots to find a direct channel to consumers

  • “Yellow Messenger announced a $20 million series B round led by the US fund of Lightspeed Venture Partners on Friday.
  • Its conversational AI platform is used by over 100 enterprises for customer and employee engagement.
  • It’s hard to run call centres because they require people to go into large offices with dedicated telephony and computer equipment that can track and analyze calls. The way to keep these running is to automate them, and that’s where Yellow Messenger comes in.
  • Indians are used to messaging on WhatsApp for a variety of purposes. So it’s not much of an ask to get consumers to choose products, quantities and delivery slots in a WhatsApp chat with an AI bot instead of an ecommerce portal.”

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