How Banks Can Begin to Catch Up with Amazon’s Personalization Genius

  • “Many bankers are still unclear about what personalization really means. It’s quite simple in concept: Sending the right information to the right person at the right time.
  • With so much incentive to become a truly AI driven, hyper-personalized business and break through the noise in the market, there is a danger that too much insight into the personal affairs of your customers can trigger the “spider-sense” in people — freaking them out, and making them less likely to engage with you.
  • Often the age-old advice is still the best. Less is more. If customers sense that a financial institution knows too much about them, they probably do.”

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