- “Many bankers are still unclear about what personalization really means. It’s quite simple in concept: Sending the right information to the right person at the right time.
- With so much incentive to become a truly AI driven, hyper-personalized business and break through the noise in the market, there is a danger that too much insight into the personal affairs of your customers can trigger the “spider-sense” in people — freaking them out, and making them less likely to engage with you.
- Often the age-old advice is still the best. Less is more. If customers sense that a financial institution knows too much about them, they probably do.”