During the month of April:
The time consumers spend on their mobile phones has increased by 30%.
Text messaging, across the board, has increased by 50%.
Forty-nine percent of consumers say they prefer to be engaged by brands through SMS during these times, making it a top channel for consumers looking to stay connected.
Over 35% of consumers are now paying more attention to marketing messages from brands.
More than 57% of consumers are shopping online more than usual, with more than 65% of them saying they prefer to shop from their phones rather than a computer or other mobile device.Survey Reveals Nearly Half of Consumers Welcome Texts from Brands, a Significant Behavior Shift that Paves the Way for SMS Marketing to Become Top Revenue Channel for D2C Brands
SMS marketing helps brands see more than 25x ROI and drives 6-8x higher engagement rates than email
Yotpo Fast-Tracks Product Innovation for eCommerce, Showcasing SMS Marketing to Help Brands Drive Revenue and Success