Brands look to VR e-commerce to replace the in-store experience

  • “VR e-commerce technology is one of the many digital opportunities, like AI beauty tools and virtual consultations, that brands are seeking to offset losses from physical store closures.
  • VR e-commerce startup Obsess, for example, has seen a 300% increase in inbound inquiries over the last four weeks
  • Dior’s VR store offers shoppers of its French website a 360-degree, 3D e-commerce experience.
  • According to Singh, the company’s VR stores have a 70% higher conversion rate than traditional grid e-commerce.”

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