TikTok Expands Shopping Features by Bringing Creators into the Fold

“While only a small portion of ecommerce sales come from social channels, consumer adoption has grown in the past year. We expect that more than 75 million US social network users ages 14 and older will make at least one purchase from a social channel in 2020, up 17.3% from 2019.”

https://www.emarketer.com/content/tiktok-expands-shopping-features-by-bringing-creators-into-the-fold

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