Data Drop: eCommerce Numbers Steal Relevance

“While last week’s 16 percent overall spending drop lit up the headlines and scored high on the drama factor, it’s the eCommerce numbers – up 8.4 percent during the same period – that could hold the most importance for the future.
Our research shows that 32.8 percent of consumers are shopping for retail items just as often as they did before the pandemic, only now they are doing so online. This compares to 12.8 percent and 16.1 percent who have made similar changes to their grocery shopping and restaurant ordering routines, respectively.”