The Retail Pivot: How Retailers Have Adapted Through Digital Transformation

  • “Prior to the pandemic, ecommerce sales already represented the bulk of overall retail sales growth in the U.S.—$600 billion in online sales accounted for 56% of overall retail growth in 2019.
  • Between March 23 to March 30, ecommerce marketplaces saw a 14% increase in volume, according to data from the Forter Global Merchant Network.
  • Key stat: Over half of retail respondents (56%) say they increased their social media marketing in response to COVID-19.
  • In March 2020 alone, Facebook and Instagram saw a 40% increase in usage, with views for Instagram Live and Facebook Live doubling in one week. Similarly, Instagram users posted 6.1 Instagram Stories per day, on average, an increase of 15% week-over-week, while Instagram views also grew by 21%, according to influencer marketing platform Klear.”

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