Smart Spending: The Evolving Face of AI in Finance

“AI Can Help Banks Deliver Personalized Content

There’s also an increasing need for banks to deliver relevant, curated content to clients via mobile applications or web services. This might include personal loan or credit card offers, investment advice or financial management webinars to help customers weather the current crisis.

Here, AI’s historical focus offers a key advantage. By allowing intelligent tools access to client records and customer service histories (with customer permission), banks can craft targeted marketing initiatives that speak directly to consumer needs.”

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