Unbounce raises $38.4M to build better landing pages with automation

“Perreault said the ultimate goal is to allow a business to “set it and forget it through machine learning” — so that they no longer have to create landing pages at all, because the Unbounce platform is doing all the optimization and personalization for them. As a first step in that direction, Unbounce has created a Smart Traffic product that will automatically use visitor data to send visitors to the best landing page, resulting in an average conversion lift of 20%.”

https://www.google.com/amp/s/techcrunch.com/2020/06/17/unbounce-funding/amp/

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