“To put data into perspective, according to the Salesforce Global Shopping Index, between Q1 2019 and Q1 2020, retailers experienced a spike of 16% in digital traffic growth. Additionally, the average spending per visit grew by 4%. As per the report, the number of unique digital shoppers rose 40% year-over-year (YoY) compared to 12% in Q1 2019. This surge surpassed the pre-pandemic holiday shopping season of 2019, which apparently was hailed as a strong season.
59% of consumers worldwide had high levels of interaction with physical stores before COVID-19, but now only 24% expect to return to that level;
In the next 6–9 months, the figure is projected to reach 39%, which is still 20% lower than the pre-COVID era;
Before the crisis, 30% of respondents said that they had high levels of interaction with online channels, but now 37% of them see themselves in that light.”