Brands Are Looking Into AI, Deep Learning, And — Yes — Outdoor Advertising

  • “With the pandemic fast-tracking digital transformation with brands, interest in artificial intelligence (AI), particularly “Artificial Intelligence for IT Operations (AIOps),” has been on a steady rise since mid-May (see above).
  • The key is finding a balance between cautious risk-taking and proven marketing tactics. The common denominator is, as always, data: applying it quickly, thoughtfully, and in a way that reflects the fluctuating changes of an audience’s needs and behavior.”

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