“Through individualized online marketplaces, Chipotle seeks to empower suppliers to sell farm products directly to consumers across the country. The company is assisting in the development of each supplier’s site, which is built on Shopify, covering hosting fees on Shopify for two years and supporting the design and development of the direct-to-consumer storefronts.
The Chipotle Virtual Farmers’ Market aims to give Chipotle’s suppliers a new stream of revenue and enhance their commitment to sustainable farming practices amid unforeseen circumstances.”
Chipotle Launches eCommerce Platform as Virtual Farmers’ Market