How eBay Delivered Optimized Content with AI | Sponsored Content

  • “In 2016, along came a fledgling software company called Phrasee–the pioneer of AI-powered copywriting. Phrasee’s computational linguists constructed eBay’s bespoke language models which, in just five minutes, produced human-sounding copy at scale that was tailored to eBay’s plans, promotions and brand voice.
  • In the US, eBay has enjoyed a 15.8% average open rate uplift and a 31.2% average click rate uplift, providing a consistent ROI on all campaigns.”

https://www.emarketer.com/content/how-ebay-delivered-optimized-content-with-ai-sponsored-content

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