- “In 2016, along came a fledgling software company called Phrasee–the pioneer of AI-powered copywriting. Phrasee’s computational linguists constructed eBay’s bespoke language models which, in just five minutes, produced human-sounding copy at scale that was tailored to eBay’s plans, promotions and brand voice.
- In the US, eBay has enjoyed a 15.8% average open rate uplift and a 31.2% average click rate uplift, providing a consistent ROI on all campaigns.”
https://www.emarketer.com/content/how-ebay-delivered-optimized-content-with-ai-sponsored-content