Luxury Brands Find Creative Ways To Stay Relevant

  • “A June report from the Boston Consulting Group predicts a drop in sales of personal luxury goods from 25 to 45 percent due completely to the pandemic
  • One of the recommendations from the BCG report for luxury brands is to build an artificial intelligence (AI)-driven technology backbone and accelerate eCommerce.
  • From April through June, engagement on the posts of luxury accounts on Weibo, the Chinese social media network, increased 230 percent compared to 2019, according to Gartner, as cited in The Wall Street Journal.”

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