- “The customer searching online tries to make their query as accurate and intelligent as possible while the search engine simply responds by sharing everything it knows, but without actually answering the question. AI by contrast can spot what the customer intends and gives answers based on that intent, depending where an individual shopper is in their own personal buying journey.
- By ensuring that their search strategy is underpinned by AI, retailers can then introduce more dynamic search enablers, such as visual and voice. But rather than simply adding commands, the customer is able to hold conversations with the digital assistant using natural language. Search then turns into discovery and it is this that leads to higher customer conversions, repeat visits and long-term loyalty.”
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