Why Digital Transformation Always Needs To Start With Customers First

  • “AI and machine learning are considered essential to digitally transforming organizations and making all processes more customer-centric, with 41% of CEOs saying these technologies will improve data governance and data analytics capabilities.
  • Enterprises that have customer centricity and a data-driven mindset are the most likely to succeed with a digital transformation initiative.
  • 62% of organizations say delivering an excellent customer experience as measured by customer satisfaction scores defines success as a digital-first business, according to a recent IDG study.”


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