Google’s Vision for the Future of Bank Marketing, AI, Data and Brand

  • “Even the most ardent digital marketing proponent might be startled by the prediction that 100% of advertising will be online and automated by 2025.
  • First, about 65% of the ads in 2025 will be online ads. Second, the other 35% will also be digital, but not online.
  • ‘Maximizing cash flow is very different than maximizing ROI,” Darveau-Garneau states. “The best advice I can give you in your performance marketing strategy is to build a dashboard that motivates your marketing teams to maximize profitability, as opposed to efficiency.’”

https://thefinancialbrand.com/102202/google-future-bank-marketing-machine-learning-data-brand-cx-lifetime-value/


Nicolas Darveau-Garneau, Chief Evangelist at Google.

LinkedIn: http://linkedin.com/in/nickdg

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