- “Even the most ardent digital marketing proponent might be startled by the prediction that 100% of advertising will be online and automated by 2025.
- First, about 65% of the ads in 2025 will be online ads. Second, the other 35% will also be digital, but not online.
- ‘Maximizing cash flow is very different than maximizing ROI,” Darveau-Garneau states. “The best advice I can give you in your performance marketing strategy is to build a dashboard that motivates your marketing teams to maximize profitability, as opposed to efficiency.’”
Nicolas Darveau-Garneau, Chief Evangelist at Google.